Differences between On page seo and off page seo

Are You On or Off? The Difference between On-Page and Off-Page SEO.

You may have heard the terms on-page and off-page when referring to search engine optimization but you may have never learned what the difference is between the two. Don’t you want all your optimization on your website’s pages? Isn’t that the whole goal for SEO? Well, not exactly. As important as on-page optimization is, off-page is just as critical if you want to rank your website well. So, what is the difference between the two, you ask? Let’s take a gander!

On-page SEO is the art of optimizing pages on a website in order to rank them higher in SERPs (search engine results pages). Here is where keywords, meta tags and SEO friendly URLs come into play.

Let’s start with content. Ever heard of the saying, “content is king.”? Content is a huge factor in on-page optimization, but wait! Before you start furiously typing away you need to know the difference between content and good content. Search Engines favor good content over everything. What is good content exactly? Good content is content that is linkable, readable and informational. This means content that people look at and find that it is relevant information to what they are looking for and find it to be so good that they are willing to share it with their audience. Stuffing your target keyword 100 times into a tiny paragraph isn’t fun to read nor does it count as good content. They call this over optimization and it is frowned upon by both search engines and your great grandma Betty!

Another big on-page optimization technique that many people miss is image optimization. Search engines not only crawl the text on your page, they also crawl the keywords in your image file names. It is easy to just upload a photo and let the name your camera gave the picture upload with it, but don’t miss this huge on-page opportunity. Images can rank just as well as website pages can. Also, change your alt tags which are also known as text alternative tags. This refers to the text you see when you hover over a picture if the picture cannot load for whatever reason. This gives your readers an idea of what the picture would be, and also gives the search engines more juice to rank your images with. Stay away from keyword stuffing your images. Your alt tags should describe your picture as if you were verbally describing a picture to someone. Naming your picture, “alt=buy+my+stuff+I+need+money” doesn’t describe your picture and won’t rank well.

Is your website mobile friendly? We all have our phones with us 24/7 and if your site can’t be viewed on mobile- you are not making the most of your on-page optimization. A not-so-mobile-friendly website is a site where you have to scroll to see the rest of the sentence or where you have to zoom in to see text on a page. Search engines don’t like this and neither do the people who happen to click on your website. Wonder if your site is mobile friendly? Here is a link to check what your site looks like on different devices.

Now, for the off-page! A great way to describe off-page SEO is by using an example. Let’s say your website represents the newest restaurant in town. You know it’s an amazing place to dine at because 1. You own it and have put blood, sweat, and tears into building and 2. You are using your great grandma Betty’s famous sauce recipe that has been passed down for years because of how good it is. Well, you decorated the restaurant and spent hours and hours cooking and opening day comes and…. no one shows. Wait, why didn’t anyone come!? IT’S YOUR GRANDMA’S FAMOUS SAUCE FOR GOODNESS SAKE! While you did everything you were supposed to do as far as getting everything set-up and cooking that sauce the way only your grandmother would, you forgot to tell people you were open! This is what off-page optimization is. Off-page optimization is building your site’s credibility by sending social signals to your website via links, social media platforms and review sites like Yelp and Google Reviews.

Social media platforms are what makes the world turn in 2017. If it isn’t on social media, did it even happen!? Let’s look at Facebook. Everyone and their mother seems to be on it now. Not only is it great for stalking past lovers, but it has now turned into a great way to reach your would-be clients. Facebook is growing and will only get bigger. Here are some stats on the old book of faces. Facebook gets 1.6 billion daily users on it each day. Wait, what!? Yup, you read that correctly. Facebook is a huge way to reach your audience and Facebook made it even easier to target those you want to market to with their Facebook target ads.

Do you hear birds, because I am hearing some serious tweeting going on. Twitter isn’t just for kids anymore. Did you know that 88% of businesses 100+ employees use Twitter for marketing purposes? Depending on your target market – Twitter is an easy way to connect to the community (in 140 characters or less).

Google what? Google Plus! Google+ is one of the most underused social platforms out there. If we want to rank on Google, why would you not use its social platform!? Did you know that pages shared on Google+ are indexed more quickly than almost any other content? Go figure. Google likes what Google does.

LinkedIn isn’t just for finding a job anymore. There are more than 450 million user profiles. What are the odds that someone on there is in your target market? I am not a gamblin’ man, but I am going to say pretty high and LinkedIn is a lotto you should be playing with your business. LinkedIn also came out with advertising for its users. Can they make this marketing thing any easier!?

You need to be on Youtube. Did you know that YouTube has a billion users? That’s almost one-third of all people on the Internet. Wait. Did you just tell me that my target market is in one place wanting to watch things I upload?! Why yes, yes I did! Over 50% of marketers around the world say that Youtube has the biggest ROI for them.

So, now you know a bit more about what it means to do on-page and off-page optimization for your site and the difference between the two. Utilizing both will set you up for the best spots when it comes to search rankings. There any MANY more ways that you can do both on and off-page SEO, but a marriage of the two is what you need for a successful online presence for your business. Want to see where your website stands currently? Let us do a site audit for you and we will tell you exactly what you are excelling at and where you can improve!

Cover Videos for Facebook How To

Facebook Releases 2017 Cover Videos for Business Pages (Size Specs Included)

FACEBOOK COVER VIDEO SIZE SPECS:

  • Cover Video Pixel Size: 820 px x 312 px
  • Cover Video Length: 20 seconds – 90 seconds
  • Audio default: muted (option to unmute)
  • Loop: ability to loop
  • Facebook Video File Formats

Facebook’s Statement:

Official Facebook Statement:

We recently started testing the ability on desktop to upload a video as the Page cover. Once a cover video has been created, video will render when people visit the Page.

By making cover video available, we want to help you create more engaging interaction and drive more rich experience for your audience by letting you spotlight your creative content in one of the most prominent space: your Page cover.

The feature is still in early testing, but we expect to roll it out more widely soon. We appreciate your patience and support while we improve on this feature to bring cover video available to you soon.

In the world of photos vs. video, video has another leg-up with Facebook’s May announcement of cover photo videos for business pages. First rolled out to the big boys like Netflix and Netflix’s Narcos. To upload a cover photo video, you’ll need to have the update rolled out to you, but as of June 2017 – all the pages Target Rocket admins are showing the ability to enable a cover video.

  1. Go to your Facebook Business Page
  2. In the top left corner, click the update “Change Cover” (you should see a camcorder icon if the cover video feature is enabled)
  3. Upload your cover video

Facebook will select thumbnails from your video and you can select different thumbnail versions by clicking the right and left arrows. The updating of your cover video will be posted to your business page wall just like updating a cover photo or logo would be.

Check out our mascot Ray running laps on the Target Rocket Cover Video Here.

Hyperlink LinkedIn Profile to Company Profile

3 Steps – How to Connect your Personal LinkedIn Profile Page to your Public Company Page 2017

How to connect Your Personal LinkedIn Profile with your Employer’s Public LinkedIn Company Page (LinkedIn 2017)

Hey - I'm Corrie with Target Rocket and today we're going to run through three simple steps to connect your personal LinkedIn Profile to a company's public Linkedin Company Page. What this will do is allow your personal LinkedIn Profile to hyperlink to your current (or past) employers allowing you to better grow your Linkedin Network. It also allows people to access your profile through the company LinkedIn page (depending on your privacy settings).

 

So – back to the three simple steps to connect your profile with your company’s public page:

  1. Log into your LinkedIn Profile – yes this requires you to have already set that up (here's a link on how to create a LinkedIn profile 2017: http://www.wikihow.com/Create-a-LinkedIn-Account). In the top right corner, you’ll click on your profile photo, click “View Profile” and it’ll take you to the editable version of your LinkedIn profile.
  2. Scroll down to your current employment – now, you can change the setup of your profile, so what I see may not be exactly what you see – just keep scrolling until you find the “Experience” header.
  3. Next to the company name and your title, click on the blue pencil. This opens up the experience editor. Under “Company” begin typing the company’s name as it appears on its LinkedIn Company page. For our example, the company Target Rocket appears as “Target Rocket” on its LinkedIn Company Page, so we’ll be typing that out the same way. As you type, LinkedIn will try to suggest companies with similar names – once your company auto populates, click on it to complete filling out the company name. If the company you’re looking for does not auto-populate, you’ve either typed the name in differently than it appears on LinkedIn, or the company page has not yet been created and will need to be before you can hyperlink to it.

Pro-Tip: in the same box, you can disable that changes have been made to your employment history by clicking this gray slide button. This will disable people in your network from seeing your profile updates - a good idea since you're not starting your job at a new company, just hyperlinking it correctly.

That’s it! Click the blue save button – this will finalize the connection between profile and company page. You can do this for past employers as well. It’s best practice and adds a nice company logo to your page rather than the default gray building.

Learn More About Target Rocket Northern Virginia SEO:

  • Company: Target Rocket
  • Address: 15000 Potomac Town Place, Suite 245, Woodbridge, VA 22191
  • Phone: 571-331-5298
  • Email: hello@targetrocket.com
  • Website: http://www.targetrocket.com/
2017 Marketing Checklist

How to do SEO in 2017

SEO. We have all heard of it, but how do we do it? Specifically - how do you do SEO in the 2017 ever-changing online landscape? We have a list of 2017 SEO questions, facts, and figures that will help you navigate search engine optimization today. Will you shoot to the top of Google after you finish implementing this SEO Checklist? Well, no, but it will get you heading in the right direction (which is up-up and away!).

Read More

SMM Stands For What? And What SMM Means for Your Business

You may have heard of the acronym SMM or maybe you haven’t... yet. No, SMM doesn’t stand for Send Me Money (but no, seriously - please send me money). It stands for is Social Media Marketing (SMM - see?). You may say, “Hey! I’m on Facebook. - just call me a SMM expert!” Well, not exactly. Social Media Marketing or SMM is the marketing strategy of gaining attention and driving traffic to your brand through various social media platforms.

Read More

Dont Answer Facebook's Concert Question

“10 Concerts I’ve Been To, One is a Lie.”

You may have seen this in your Facebook news feed recently… the ol’ “10 Concerts I've Been To, One is a Lie” status update. Haven't heard of it yet? You probably will, but until then, here's what you've been missing out on. “10 Concerts I've Been To, One is a Lie” is where you post 10 concerts you have been to and put one concert you didn’t attend and have your friends and family take a guess at which one is the false one. Either you hate seeing it clogging up your newsfeed or you actually like to take part in the fun little game- either way, you need to know this.

Read More

Google Smartphone Test

Do Smartphones think Your Website is Dumb?

Nearly 50% of people start their online search with their smartphone.

Have you heard the term "responsive" thrown around when it comes to websites, SEO, and mobile? Responsive means: "reacting quickly and positively," and that's exactly what Google is looking for when it comes to your website loading on smartphones. From Wikipedia "Responsive web design (RWD) is an approach to web design aimed at allowing desktop webpages to be viewed in response to the size of the screen or web browser one is viewing with."

Read More

Target Rocket Woodbridge Charity

Target Rocket teams up with the Hilda Barg Homeless Prevention Center in Woodbridge

We teamed up with Northern Virginia Family Service (NCFS) which oversees the Hilda Barg Homeless Prevention Center to bring bagged lunches for the weekend. The Hilda Barg Homeless Prevention Center, located in Woodbridge, just celebrated its 25 year anniversary. It’s a 30-bed shelter for families that’s open all year around. Hilda Barg has a great line up of people donating their time and resources during the week but finds that they fall short with bagged lunches and breakfast servers for their tenants on the weekends.

Read More

Save Instagram Photos to your Computer

How to Save Instagram Photos to your Desktop

"I just want to save Instagram photos" but it's 2017 and Instagram is constantly updating. It feels like Instagram changes itself more than most people change their sheets (which should be weekly by the way). So how can you save Instagram photos to your desktop? The old school method of "right click > save as" is no longer effective. After an update last year, many Instagram enthusiasts who still own a laptop reported that the functionality that has aided us through so many research projects has now turned its back as the social giant steps up its game. It's been reported that with Instagram's new "save in app" feature, they did away with the manual actions to save to a desktop or laptop computer. Along with the advent of third party repost apps (if you're in the market, check out Regrann) allowing easy reshares, there's definitely plenty of workaround alternatives. 

Read More