Definition: Email Marketing

Email Marketing is more than just sending emails and newsletters. Email marketing means the creation of funnels to influence the recipient to perform an action. Have you ever been on a website thinking of purchase a product only to close the window and receive an email with a 10% offer from the same website later than night? That's the capability of email marketing. The most cost effective form of lead generation is through email marketing because those people are already interested in you. Building email capture forms to create quality contacts gives your business an eternal avenue for essentially free lead generation from products offers to sales - right smack dab in the emails of past and to-be clients.


Target Rocket and Marketing through Email

 

  • 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. – DemandGen
  • 74% of marketers say targeted personalization increases customer engagement. – eConsultancy
  • Email marketing technology is used by 82% of B2B and B2C companies. – Ascend2
  • 50% of companies feel they can increase interaction within email by increasing personalization. – Experian
  • 56% of companies currently use an email marketing provider and are 75% or more likely to be purchasers of marketing automation software over the next year. –VentureBeat

Thanks to CampaignMonitor for the collection of facts which basically say this: if you're not actively email marketing, you're losing sales. And if you think you're email marketing, but you're not making it a custom, consistent experience, you're also losing sales and wasting time.

 

We offer our email marketing on top of our Local SEO Package.

Email Marketing Facts…

Your Business + Email Marketing =

We have a passion for creating emails that get opened. That metric - open rate - is what separates the men from the boys when it comes to email marketing. Creating content and crafting that content into an email that is opened and acted on is the Target Rocket Email Marketing mission statement. With our add-on email marketing package, we'll integrate email capture form and lead pages to begin building a quality list and then segment those list for various email campaigns. We're working with a client who has contacts of past clients who purchased 1 year ago? We designed an email marketing campaign called "Happy Anniversary"  sending those clients a coupon to re-purchase from the business. With an open rate of 34% and a conversation rate of 10%, we got that clients 4 returning leads - in just one email. 

We Also Offer…

OUR EMAIL MARKETING MISSION

EMAILS DESIGNED TO BE OPENED AND ACTED ON


At Target Rocket, our soul reason to get up and pour a cup of coffee is to connect paying customers to our clients - you. Through quality lead generation, local SEO, clicks designed to convert, and automation with a touch of personality, Target Rocket's team is dedicated to getting your work phone ringing with quantifiable clients. We create quality, targeted websites outfitted with local SEO knowledge to please the Google gods, and then we monitor, update, and tweak those sites to generate the best quality clients for you. Coupled with supporting online and offline sales funnels, the elusive "social medias," and powerful emails designed to be opened, we are dedicated to building on great results month after month. Your happiness is our #1 priority which makes creating leads our #1 priority as well.


Ready to Email Market? You're at the right place.