All About Facebook Messenger Updates in 2018

Facebook Messenger has been around for quite some time now and we probably all have used it at one time or another. As of January of this year, Facebook Messenger now has 1.3 billion people actively using the platform each month. I guess there are a lot of chatty-Cathys out there! There are now 200,000 active chat-bots on the platform, and you can now run Messenger Ads on Facebook. (Fun Fact: 500 billion emojis have been sent on Messenger thus far). Read More

Facebook News Feeds

Facebook News Feeds

Ever heard the term, “no two snowflakes are alike”? Well, no two Facebook News Feeds are alike either. It isn’t often that we get to look over someone else’s shoulder and see what pops up in their newsfeed, but I can almost guarantee you that what I see and what you see is totally different.

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SMM Stands For What? And What SMM Means for Your Business

You may have heard of the acronym SMM or maybe you haven’t... yet. No, SMM doesn’t stand for Send Me Money (but no, seriously - please send me money). It stands for is Social Media Marketing (SMM - see?). You may say, “Hey! I’m on Facebook. - just call me a SMM expert!” Well, not exactly. Social Media Marketing or SMM is the marketing strategy of gaining attention and driving traffic to your brand through various social media platforms.

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Dont Answer Facebook's Concert Question

“10 Concerts I’ve Been To, One is a Lie.”

You may have seen this in your Facebook news feed recently… the ol’ “10 Concerts I've Been To, One is a Lie” status update. Haven't heard of it yet? You probably will, but until then, here's what you've been missing out on. “10 Concerts I've Been To, One is a Lie” is where you post 10 concerts you have been to and put one concert you didn’t attend and have your friends and family take a guess at which one is the false one. Either you hate seeing it clogging up your newsfeed or you actually like to take part in the fun little game- either way, you need to know this.

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How to see why you're being targeted on Facebook

2 Easy Steps to See Why You’re Being Targeted in a Facebook Ad

Ever casually browse Facebook and stumble across an ad in your newsfeed that has nothing to do with your interests? I have - just last week on a coffee break, a video of a girl brushing her teeth with charcoal found its way to my newsfeed. What seemed to be out of a dental horror movie, the video continued through to a 7 day after photo with the same woman sporting a smile so white, the pearly gates would be jealous. A quick glance to the top left corner of the ad showed the tell-tale sign of a lightly written "sponsored" right below the page's profile photo. While I'd like to think my dental hygiene is on point (my dentist, if you're reading this, I definitely flossed yesterday), I don't avidly follow pages associated with dentists or Colgate. So why am I seeing a Facebook ad about charcoal teeth whitening? Has Facebook been analyzing my uploaded photos sporting a teethy grin and decided my Pronamel toothpaste just isn't cutting it?

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