Instagram Goes Back to Chronological – Kinda

It’s been a busy week for Instagram. Between the latest update of clickable accounts and hashtags in the bio to this latest (and dare I say greatest) update of them all.

Back in 2016, Instagram went from a news feed based on the chronological order of posts to a “user-based interest feed.” What is a user-based interest feed, you ask? Well, it is a feed made up of things that matter most to you. No two feeds were alike after this update... kind of like a snowflake in a way. Mine consists of funny memes and bulldogs and, well, yours consists of whatever Instagram feels you like the most. This was all a way to keep end users on the platform longer. Afer all, the longer you stay on the platform- the more ads they can serve you- the more likely you are to click on those ads and spend your money- and…well, the vicious cycle continued.

BUT, no one was a fan. People were being shown 3-day old posts and missing moments they wanted to be present for. Businesses were losing thousands of people with reach and engagement and some businesses Instagram business dried up overnight. Think about one day going from being in the eyes of thousands to maybe hundreds (if you were lucky). No bueno.

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What is Finsta

Finstas – What Are They?

No no, it isn’t another App… Finstagrams are actually the latest trend to hit the Instagram platform.

As I study Social Media for work, I enjoy discovering the latest trends and hashtags that have surfaced. Like most things in the digital age, the youngins' find them first and us old folk find out last. Here is was seems to be trending that parents should take note.

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SMM Stands For What? And What SMM Means for Your Business

You may have heard of the acronym SMM or maybe you haven’t... yet. No, SMM doesn’t stand for Send Me Money (but no, seriously - please send me money). It stands for is Social Media Marketing (SMM - see?). You may say, “Hey! I’m on Facebook. - just call me a SMM expert!” Well, not exactly. Social Media Marketing or SMM is the marketing strategy of gaining attention and driving traffic to your brand through various social media platforms.

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Save Instagram Photos to your Computer

How to Save Instagram Photos to your Desktop

"I just want to save Instagram photos" but it's 2017 and Instagram is constantly updating. It feels like Instagram changes itself more than most people change their sheets (which should be weekly by the way). So how can you save Instagram photos to your desktop? The old school method of "right click > save as" is no longer effective. After an update last year, many Instagram enthusiasts who still own a laptop reported that the functionality that has aided us through so many research projects has now turned its back as the social giant steps up its game. It's been reported that with Instagram's new "save in app" feature, they did away with the manual actions to save to a desktop or laptop computer. Along with the advent of third party repost apps (if you're in the market, check out Regrann) allowing easy reshares, there's definitely plenty of workaround alternatives. 

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