You may have heard the terms on-page and off-page when referring to search engine optimization but you may have never learned what the difference is between the two. Don’t you want all your optimization on your website’s pages? Isn’t that the whole goal for SEO? Well, not exactly. As important as on-page optimization is, off-page is just as critical if you want to rank your website well. So, what is the difference between the two, you ask? Let’s take a gander!