How You Can Use Social Media to Benefit Your Business During the Coronavirus Pandemic

It’s 2021, and the Coronavirus pandemic has still not let up. Luckily, just because you’re ordered to stay in place, doesn’t mean your business has to. In fact, a global shutdown might just be the key to unlocking your revenue potential and lead generation. That key is social media marketing.

The social media landscape has expanded over the last decade. Not even the Coronavirus pandemic could slow down that progress. In fact, in some ways, it increased the effectiveness of social media, even more, launching business revenues to infinity and beyond. 

Here’s how you can use social media to benefit your business during the Coronavirus pandemic. 

Interactive Content 

These days, interactive content reigns supreme. Auditory and visual effects give your audience something they can’t get through text alone. They allow you to captivate and lasso your prospects through conveying real-life emotion, in real-time. Excitement, empathy, laughing snorts, your message is conveyed more personally when your audience can hear your voice, and read your body language.

New Interactive Content Hubs

Looking for the best spots to dive into interactive social media? Why not start with the new kids on the social block. These platforms are steadily making a name for themselves, and establishing (or expanding) their brand. 

IG Reels

IG Reels launched in August of 2020. It’s Instagram’s first venture beyond social media and into the land of opportunity that is entertainment, and it’s ripe for the taking when it comes to growing your business.  

IG Reels is an extension feature on the main Instagram platform. You shoot 15 second, multi-clip videos that link together into one piece of interactive content. Utilize IG Reels to promote your new or best-selling products, upcoming promotions, or best of all, live testimonials from your customers.  

IG TV

Drumroll please and add in a bugle horn. Introducing Instagram’s biggest push beyond the walls of social media, IG TV, Instagram’s very own, standalone long-form video platform. Still under the Insta umbrella, but going places that the original app can’t take you.

Video adds an extra layer of personable value to your social media strategy. Looking for a place to publish your detailed product review? How about a full feature interview with a high-profile client or thought leader? Descriptive and informative tutorials and how-to guides? Whatever your business promotion plans may be, IG TV is the place to be.  

Clubhouse

Last on the list, but certainly not without a lot of quickly earned street cred is, Clubhouse. This new social media player is turning interactive social media on its head with a platform composed exclusively of audio. That’s right, just you and your voice, and whoever else you invite to your conversation room. Picture a retro conversation pit, but virtual, and you can wear your pajamas.  

So far, Clubhouse has been used for discussion and commentary on social justice issues, support groups, and webinars. The first two are a great way to connect with your target audience on a personal level. The last is a surefire way to promote your business and answer any objectionable feedback or concerns from new prospects. Clubhouse is like a sales call and Ted Talk rolled into a tasty social burrito. 

Are You Lost?

Feeling overwhelmed about social media marketing and don’t know where to begin? Take a deep breath. It’s going to be okay. We’ve got you, and your business, covered. Get in touch with us today, and you’ll never have to worry about social media again.