You may have heard of the acronym SMM or maybe you haven’t... yet. No, SMM doesn’t stand for Send Me Money (but no, seriously - please send me money). It stands for is Social Media Marketing (SMM - see?). You may say, “Hey! I’m on Facebook. - just call me a SMM expert!” Well, not exactly. Social Media Marketing or SMM is the marketing strategy of gaining attention and driving traffic to your brand through various social media platforms.